WWW:
- You make some great points, bringing in some media theory and key media language
EBI:
- Not nearly enough depth or detail. You also lack any examples from wider media
- You don't explore the other side of the argument. Audiences are not empowered.
Learner Response: Write an in-depth paragraph putting the other side of the argument:
However, an argument can be made that audiences being empowered is an illusion and that all the power still remains within the institutions. An important example of this is Google. To be put simply; Google owns a lot of companies which audiences use day-to-day. This can be seen as still having the power and being able to manipulate audiences through small changes in their products and services. This can be linked to the theory of hegemony as the power is ultimately still with the institutions. Also, the theory of Marxism can be linked in to this as I feel that audiences sometimes may not have a choice in what they are doing online. The thought that everything is chosen for you and that the audience is essentially a mindless puppet.
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